The world has gone digital, and with it, so has advertising. Social media advertising has become the go-to choice for many authors. It is a great way to reach potential readers. We are covering the following topics in this episode: What is Social Media Advertising Benefits of Social Media Advertising Social Media Statistics How to Plan Social Media Advertising Strategy Creating Your Social Media Advertising Plan Best Social Media Advertising Tips Best Social Media Platforms To Advertise Conclusion About Social Media Advertising Gurhan Demirkan is a founder and a partner of SelfPublishingAuthors.com as well as an international overseas publishing company. He has been in the book industry for 25+ years, mostly in book marketing and author branding. He resides in the US and works with prominent authors from all over the world, providing turnkey book marketing and promotion.

THIS IS HOW REVIEWERS DO IT! You get the answers from professional reviewers to your questions; What is the first thing you check or glimpse, when you receive a book to review?  Does that set a tone or give you an immediate idea of the book? What is your review process?  How long does it take to read a book?  How would you rank the following in the order of importance, when you are rating a book?  A. Spelling mistakes and grammar errors B. Plot C. Strength of the characters D. The flow of the story (easy to read, easy to follow the story, etc) E. Originality Do you look at the other reviews of the book when you are deciding?  Do you do research on the author? What does it take to be a five star review?  When does the book start going towards 3 and less than 3 stars? When you are writing your recommendation for the book for "what could be better," do you write it to the author or do you write it to the readers?

It was an absolute pleasure talking with Terry! Not only a multi award winning author, but he is also an idle, teacher, and someone that every author should listen and take lessons from. Terry reveals his perspective and mindset that the authors should develop to be successful. Goes further explaining how he writes his books and his daily routine, which can (and should) be replicated by many authors, especially the new coming ones. You can find answers to questions like, how can you improve yourself as an author, what should you with negative comments or reviews, what should you be writing, and talks about many more topics from many years of experience being an author and being involved with prominent organizations like Pacific Northwest Waterways Association (PNWA). Must watch or listen!

This is a professional presentation written with a young audience in mind. The main character, Lyric is a sophomore in high school with a hidden talent, her voice.  When her friends convince her to try out for the school play, she wins a lead role in Les Miserables. She should be on the top of the world, but Lyric is struggling. Lyric’s mother, an actress and singer, has died leaving a huge hole. Lyric and her brother go to live with an Aunt and Uncle who are also trying to determine what their new lifestyle entails. Supporting characters include some wonderful friends, Lyric’s first real friends, and the typical variety of teens found in most school environments. As shy Lyric tries to transverse the tangled web of high school, the reader has an insider view of texts, conversations, and drama surrounding the students trying to present Les Miserables. The author gives small glimpses of the play to help the reader see what is happening both on and off the stage. This is a story that will resonate with high school and young adult readers.

Every author has a process when it comes to writing books. But Philipp's writing process is interesting and worth learning. No wonder how his books took place in Amazon top 20 in the sci-fi category with over 200 reviews of 4.5! Needless to mention, what he keeps in mind while he is writing to keep to story and the plot intact is a different ballgame, on the side. It is a German idiom, "Roter Faden" for authors :) His upcoming books are a little different than his current best sellers, as he is about to launch the first one of the series. Thanks to his generosity, he even gave us some insight of the new books.

SYNOPSIS Fate had not smiled on her yet. Could she shoot this man? She’d never killed anyone before. Emma Rosales is the heiress to the largest ranch in Texas—The Thorn. All of the responsibilities of managing a million acres now fall into her fifth-generation hands. A task Emma could handle with her eyes closed . . . if The Thorn was any ordinary property. The Thorn is home to many things. Clear, cloudless skies. Miles of desert scrub and craggy mountains. A quiet disrupted only by whispers of the wind. And an ancient web of secrets that won’t let Emma out alive without a fight. The Fifth Daughter of Thorn Ranch is a family saga as large as the state of Texas. Julia Walker (Book Reviewer) and Jennie Rosenblum (Book Reviewer & Editor) have done a great job talking about Julia Brewer Daily's book. Our review processed included the cover, plot, main character, supporting characters, and of course the overall rating of the book in stars. Listen to the podcast or watch the video to get your review on this book, and purchase it on Amazon: Click here!

Nancy Leonard did it! It is a big deal to win PNWA award, especially where there were more than 450 contestants. During our pleasant session, Nancy talked about her writing process, her continuous learning process, how she develops her stories, comes up with the main characters, and of course a valuable recommendation to the new coming authors. Her book that won an award, "Cast No Shadow" will be published in a few weeks, yet you can see three of her books on the following pages of our blog: The Earth's Backbone Headwaters (Relentless River Series Book 1) Becomes a Horseman (Relentless River Series Book 2) We wish many more successes on her upcoming books from the bottom of our hearts! Listen to the podcast or watch the video cast on our site (www.SelfPublishingAuthors.com)

What are the paid book promotions sites? What are the pluses and minuses of these sites? Yes, everybody knows them all (below) but do you know when to use them, how to use them, and most of all how to integrate them? Amazon Facebook Instagram Bookbub Twitter Pinterest Google YouTube TikTok Aaaand, email companies…

One stone - two birds... develop your author email list, and use it to get reviews! There are a few ways of developing author email list, and in this episode, I am talking about the type you use giveaways to develop your author email list. Anything from preparing your giveaway to your ad pieces to get people to give their emails to you. Not only that, I'll take it a step further and give you a strategy to get your book reviews.

Before you ready your marketing plan, you must make some preparations. Yes, make some preparations to be prepared to do an effective book marketing! I segmented these activities into four time slots, and all the important preparations that you must do within these time slots to be ready for the last one: Launch Week! Don’t be one of those authors, who “publish, hope, and pray.” Make a step by step, solid marketing plan so that your book is successful before it is even published.