Most business owners do not hit a wall because they lack effort. They hit it because the way the business makes money no longer supports the next phase of growth.In this episode of Self‑Made Is a Myth, Coach Tim Campsall sits down with Eric Bey, owner of Shades Industrial, a forklift and equipment service company built through family, faith, and persistence.Eric shares the moment he realized the business model that got them this far was no longer sustainable. Cash flow swings, owner distraction, and inconsistent revenue were slowing everything else down. What stood out was not a lack of demand, but the absence of predictable, recurring service revenue.The conversation explores the hidden cost of avoiding structure, why hiring the right team took years longer than it should have, and how focus, not effort, became the real constraint. Eric also explains why building service plans with recurring revenue is the single most important priority for the next year and what happens if it does not get solved.If you are running a service business, carrying too much yourself, and feeling the pressure of uneven cash flow, this episode will feel uncomfortably familiar.⸻What You’ll Learn in This Episode: • Why profitable businesses still struggle with cash flow and what actually causes it • How recurring service plans stabilize revenue and reduce owner stress • The mistake many owners make by avoiding hiring and how it quietly limits growth • Why focus and distraction, not effort, are the biggest threats to scaling • How shifting from reactive repairs to planned service changes the business model⸻Looking To Scale Your Business:Did you know that only 9% of businesses make it to $1,000,000 in revenue and less than 1% get to $5,000,000. The reason is that the hustle and grind that got you to $1,000,000 needs to shift to scaling strategies to go beyond. Book a Discovery Call now to learn how our ActionCOACH Business Operating System (ABoS) and coaching helps you to get unstuck and thrive to realize your personal and dreams and business goals. https://tbcactioncoach.com/discovery-zoom-call/Sign up for our weekly business tips https://tbcactioncoach.com/resources/email-signup/⸻Timestamps:

Why growth creates new problems

Eric’s path into the family business

The hidden cost of avoiding employees

Hiring team members who align with vision

The cash flow problem holding everything back

Why recurring service revenue matters

The mindset shift around wealth and support

Focus as the real growth lever

Eliminating distractions as an owner