Featuring Brian Beck, this session will cover the following key points and more!
The latest trends with Amazon Business
The key elements driving Amazon's B2B rapid growth
Options for working with Amazon (spoiler alert - this includes leveraging your existing distribution channels!)
Case studies of success and learning from Amazon
Nov 4, 2020
44 min
Featuring Dave Grimm, former Senior Director of Digital Experience, illumina, this session will cover the following key points and more!
The landscape of emerging technologies
Keeping the customer at the center – making their job easier
Future-proofing your eCommerce foundation
‘Being Digital’ – defining the new, digitally enabled organization
Oct 14, 2020
46 min
Featuring Rebecca Hicks, Senior Manager of Digital Experience, Pella and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more!
Breaking down silos and the role of leadership
Cross-functional impacts and collaboration structures
Hiring for eCommerce
Key concepts and tactics the audience can apply to their business today
Oct 14, 2020
46 min
Featuring Shalin Shah, former Vice President of eCommerce and Marketing Strategy, Georgia Pacific and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more!
Changing channels – the ‘ultimate buyer’ is now in charge
Defining channel conflict – what is the source and impacts?
Planning for and managing conflict – approaches to addressing
Understanding the value chain for your products
Oct 14, 2020
50 min
Featuring Dave Grimm, former Senior Director of Digital Experience, Illumina and Andrej Maihorn, VP of Industry Solutions, Elastic Path, this session will cover the following key points and more!
The key drivers of ROI – lift, shift, and enablement
Understanding all costs – capital investments and expenses
Building an internal business case – creating the model, risk and time to market considerations
Measuring Results
Oct 14, 2020
54 min
Featuring Carl Daw, Program Manager at Keysight Technologies and John Bruno, former VP of Product Management, Elastic Path, this session will cover the following four key points and more!
The importance of establishing a future-proof foundation – including enabling emerging touchpoints
Putting the customer at the center
Following a thorough process: eCommerce platform requirements and selection, and key mistakes to avoid
The importance of organizational alignment
Oct 14, 2020
47 min
Featuring Brian Klaus, Director of eCommerce at Johnstone Supply and Andrej Maihorn, VP of Industry Solutions, Elastic Path, this session will cover the following key points and more!
Redefining leadership, starting from the very top
Getting the right people on the bus (and the wrong people off it!)
Establishing cross-functional accountability frameworks
Hiring real eCommerce experience, and giving that leader actual executive authority
Oct 14, 2020
47 min
Featuring Dan Gdowski, Senior Director of Revenue Management & Analytics, Big Ass Fans and Greg Lord, VP of Marketing, Elastic Path, this session will cover the following key points and more!
Digital Marketing prerequisites – what do you need to have in place before you launch your campaigns?
The role of marketplaces and Amazon advertising
The importance of content marketing
Measuring Results
Oct 14, 2020
46 min
Featuring Matt Wingham, Director of eCommerce, Cardinal Health and Darin Archer, Advisor, Elastic Path, this session will cover the following key points and more!
Today’s B2B buyer is a digital native – are you ready for this?
The importance of a consumer-like experience
Stealing smart from Amazon
The advantage of a headless approach
Sep 20, 2020
51 min