Practical advice on go-to-market from leading investors, founders, and advisors. Host Alex Shartsis has been it all–founder, employee, investor, even the guy at the big company whose job is buying little companies. Learn what works and what mistakes to avoid. Hear unvarnished stories of the tough times, the pivots, and the big wins. But mostly what to avoid. Whether you’re hiring your first salesperson, or preparing for your next financing round, you’ll learn something useful you can use right away.