Secret Leaders
Secret Leaders
Leaders Media
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen. Sponsored by Wise Business and Vanta. Contact: [email protected]
Introducing: The Wrong Side of History — The Women Who Fought Against the Vote
A note from Secret Leaders: This week, we’re sharing the first episode of The Wrong Side of History, a new show from former Secret Leaders producer Jay Singleton. On Wrong Side Of History Jay helps you understand history’s bad guys the way they understood themselves. Each season takes the perspective of a person or movement that ended up on the wrong side of history to learn what they feared, what they valued, and why their ideas made sense to them. If you’re the kind of person who likes playing devil’s advocate, testing your assumptions, and trying on perspectives you don’t necessarily agree with, this is for you. _________________ Why did so many women oppose women’s suffrage?
 Before 1916, suffrage was never backed by a majority of women, and for years men were more progressive on the issue than women were. 

 In this episode, we enter the worldview of the American anti-suffragists and begin with their core idea: separate spheres.
 To them, the vote was never just a ballot. It was a sign of a much larger social change, one that threatened women’s moral authority, sex-based protections, and the family as the basic unit of society. 
Many of these women did not see themselves as powerless. They believed they already had influence, just not partisan influence.
 This episode is about what they feared, what they thought they were protecting, and why their position made sense to them at the time.
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Apr 28
31 min
I quit. The final episode?
Millions of downloads, 400+ episodes and 7 years, it's time for a break. -------- Sign up to Wise Business banking: ⁠⁠⁠https://wise.com/uk/business/⁠⁠⁠ Join Vanta and receive $1000 off: ⁠⁠⁠http://vanta.com/secretleaders
May 20, 2025
12 min
The 5 Minute Secret to Changing Your Life |Alex Ikonn, The 5 Minute Journal
What if the secret to happiness, clarity, and success took just 5 minutes a day? In this episode, we sit down with Alex Ikonn — co-founder of the viral sensation The Five Minute Journal, used by the likes Emma Watson, Tim Ferriss, and millions of others. From being fired at a bank to building a 7-figure business and redefining personal fulfillment, Alex shares the mindset hacks, journaling techniques, and life lessons that transformed his journey. 🎙️ In this episode: Why The Five Minute Journal works (science + psychology behind it) How to build morning habits that shift your brain toward gratitude and growth From burnout to breakthrough: Alex's honest story of success and emptiness The real power of physical journaling in an AI world What happens when CEOs, creatives, and everyday people start writing things down 🔍 Topics Covered: Self-growth & Gratitude Journaling Mindset Shifts for Success How to Be Happier (Backed by Neuroscience) Mental Health & Daily Habits From Idea to Impact: Building a Movement Celebrity Endorsements and Brand Building Finding Fulfilment in Work and Life 🧠 Want to level up your mindset? Subscribe for weekly interviews with world-class thinkers, creators, and entrepreneurs. -------- Sign up to Wise Business banking: ⁠⁠https://wise.com/uk/business/⁠⁠ Join Vanta and receive $1000 off: ⁠⁠http://vanta.com/secretleaders
May 14, 2025
1 hr 32 min
Meet the CEO Bill Gates backs to beat Tesla: Alex Kendall, Wayve.AI
In this episode of Secret Leaders, we sit down with Alex Kendall, co-founder & CEO of Wayve AI — the $1B+ British startup taking on Tesla in the race to build a driverless future. From raising $1.05 billion from Microsoft, SoftBank, and NVIDIA, to reimagining cities with AI-powered vehicles, Alex shares how his company is changing how we live, commute, and move goods. - Why do 1.2 million people still die on roads every year? - Why are cars asleep 96% of the time and what if they could work for us? - Could AI make driving safer than humans ever could? We dive into how Wayve’s embodied AI competes with Tesla, why public trust is still the biggest barrier, and how your car might soon become your second living room. -------- Sign up to Wise Business banking: ⁠https://wise.com/uk/business/⁠ Join Vanta and receive $1000 off: ⁠http://vanta.com/secretleaders
May 6, 2025
1 hr 14 min
Matchroom CEO on Business of Conor Benn v Chris Eubank Jr & Signing Anthony Joshua | Frank Smith
From pouring tea to billion-dollar deals — Frank Smith's rise to CEO of Matchroom Boxing is nothing short of legendary. In this exclusive podcast, Frank opens up about building global stars like Anthony Joshua, sealing game-changing partnerships with DAZN, and navigating boxing’s Saudi-powered evolution. We dive deep into: The making of Connor Benn vs Chris Eubank Jr Saudi Arabia’s billion-dollar impact on global boxing Dana White’s entry, Jake Paul’s influence & Matchroom’s future Secrets behind Matchroom’s mega-events (and their $25M darts empire) Whether you're a fight fan, entrepreneur, or sports business geek — this episode is your ringside seat to the future of boxing. -------- Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders
Apr 23, 2025
1 hr 38 min
Lessons From A Female Billionaire Business Founder |Christina Cacioppo, Vanta
What does it take to go from thinking "I’m not the type to start a company" to building a $2.5B startup that serves over 10,000 businesses? Christina Cacioppo, founder & CEO of Vanta, shares her raw and remarkable journey in this episode of Secret Leaders In this candid interview, we dive into Christina’s path from Stanford to Silicon Valley royalty—funding startups like Twitter and Etsy, then jumping into the deep end to teach herself to code. Learn how she went from solo builder to unicorn founder, the scrappy early days of Vanta, why she waited until $10M ARR to raise funds, and the lessons she picked up alongside the founders of OpenSea and Substack at Y Combinator. Topics We Cover: Leaving a dream VC job to learn to code  Building failed side projects and what they taught her Working at Dropbox during hypergrowth The real story behind launching Vanta Why “doing things that don’t scale” worked AI at Vanta and what’s next Overcoming imposter syndrome as a young female founder _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders
Apr 15, 2025
1 hr 3 min
The Millionaire Chef Who HUSTLED His Way To A $50M Empire|Tom Kerridge
Discover how Tom Kerridge went from washing dishes to building a £40M hospitality empire. In this episode of Secret Leaders, we dive into the raw truth behind restaurant success (and failure), why most places don’t make it, and how Tom hustled his way to the top—without any business background, investors, or MBA. Pre-order Tom’s new book: "The BBQ Book: 80 Delicious Recipes for Fire and Coals".. What You'll Learn: The real economics behind restaurant pricing and margins How Tom built the world’s first 2 Michelin-starred pub, The Hand & Flowers Secrets to turning passion into profit in the hospitality industry Leadership lessons from the heat of the kitchen Why most restaurants fail—even when the food is great Hosted by Dan Murray-Serter & Chris Donnelly, this interview breaks down the mindset, risk-taking, and raw resilience it takes to thrive in one of the toughest industries on earth. _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders
Apr 8, 2025
1 hr 25 min
How One Simple AT&T Ad Changed Internet History Forever
From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it. You will learn: The birth of banner ads with AT&T’s legendary 44% CTR Google AdWords’ rise and the search ad revolution How Facebook’s targeting reshaped elections Mobile & programmatic ads that track your every move The next frontier: Ad-powered payments Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce. _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders
Apr 4, 2025
15 min
The CEO on a Mission to end Your Credit Card Debt|Philip Belamant, Zilch
Is this the man who could end the global credit card crisis? In this explosive episode of Secret Leaders, we sit down with Philip Belamant, the visionary founder of Zilch — the UK fintech unicorn that’s rewriting the rules of credit, debt, and how we pay. Most people know Zilch as a "Buy Now, Pay Later" app — but it’s way more than that. It’s an interest-free payment model that flips the credit card industry on its head… all while quietly becoming 27x more effective than Google Ads What we cover: Why credit card debt is a trap — and how Zilch is helping people escape it The shocking truth: The average UK citizen takes 16 years to pay off a credit card How Zilch funds 0% interest payments without hurting consumers The new payment system that could replace traditional credit What it takes to fight against billion-dollar legacy lenders Why Zilch's advertising model funds debt relief — and beats Google in the process The UK’s role in the global fintech revolution _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders
Apr 1, 2025
1 hr 20 min
Why Toxic Men Become CEOs (and How to Stop It)
You've seen them—the red-faced, power-tripping, emotionally disconnected CEOs barking orders while morale sinks. But how did we get here? And more importantly… how do we fix it? This isn't just another workplace rant—it's a deep dive into the dark psychology of leadership, the gendered traits that dominate boardrooms, and the systemic bias that keeps emotionally intelligent leaders out of power. In this video essay, we expose, why toxic traits like dominance & cold toughness get rewarded, how history, stereotypes & corporate pipelines keep weak men on top and roadmap to build better leadership—without sacrificing results. This week, we’re dropped an interview episode with Sam Conniff—serial entrepreneur and the mind behind the #HardAsNails campaign. He’s shaking up outdated norms about what it means to be a man and a leader. We unpack how to spot toxicity in yourself, your colleagues, even your friends—and how to build something better. It’s raw, real, and packed with insights. Watch Sam Conniff Interview on our profile now.. _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders
Mar 28, 2025
10 min
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