In this episode of Seat at the Table, hosts Brad Walsh and Betsy Jiranek sit down with Andrew Hooper for a conversation about what it takes to build meaningful relationships, stand out in a crowded market, and use technology without losing the human connection that drives business.

As AI continues to change the way professionals market, communicate, and work, Andrew shares why relationships, trust, and authentic conversations matter more than ever. The discussion explores how real estate professionals can use AI as a tool—not a replacement for personal connection—and why the time technology saves should be reinvested into the people you serve.

Andrew also shares practical insight on differentiation and personal branding, including why trying to be everything to everyone can actually make it harder to grow your business. From identifying your niche to asking better questions and becoming a more thoughtful listener, the conversation is packed with takeaways for anyone looking to strengthen their sales approach and build a business rooted in relationships.

Brad, Betsy, and Andrew also discuss mentorship, consultative selling, creating content that can be discovered through AI search, and the importance of understanding the thought process behind an answer rather than simply looking for the answer itself.

Topics include:
• Why AI won't replace relationships
• Using AI to create more time for clients
• Relationship-based and consultative selling
• Asking better questions—and listening to the answers
• Finding your niche and differentiating yourself
• Personal branding for real estate professionals
• Creating content for the changing world of AI search
• The value of mentorship and learning how to think through problems
• Building trust in an increasingly technology-driven industry

Whether you're a real estate professional, business owner, salesperson, or leader, this episode is a reminder that technology may change how we work—but relationships are still what move business forward.