"I sat down and did some thinking and thought that feeling that i've had since I was a kid. I now understand what that is. It is that I want to stand on my own. I want to take that accountability and I want to take control of something that's going to change the world."

I welcome Rob Moncrieff, founder of MotionLab-Bags.

The culmination of a ten year journey, Rob has just launched his business on Kickstarter: https://kck.st/2AsyPcK

On today's show I find out what in Rob's background propelled him to leave his secure career with Shell to instead launch this product.

Rob also talks us through his Ten Steps to "Designing, Creating and Selling Your Product", which in his case was his motion-lab bag which he describes as 'the most innovative product in the world'.