Jim Cregan joins me to talk about how he went from British building site to Australia and back again. In the process he launched his own brand of Iced Coffee having not been able to find it in the UK on his return from OZ. You can now get Jimmysicedcoffee in Tescos, Sainsbuys, Waitrose, Selfridges and even in Animal's clothing shops. We talk brand building through University tastings, his Ride Club, Cinema Club and festivals. Let's StartUp!