Willo Perron is a designer, creative director, and partner of Perron-Roettinger whose work spans branding, interiors, and live performance. Willo has designed stage sets, packaging, and marketing material for artists like Kanye West, JAY-Z, St. Vincent, and Rihanna as well as branding and retail design for Adidas, Yeezy, and American Apparel. In this episode, Jarrett and Willo talk about the term ‘creative director’, his self-education in design, and the overlap between retail spaces and live performance. Links from this episode can be found at scratchingthesurface.fm/187-willo-perron.—If you enjoy the show, please consider supporting us on Patreon and get bonus content, transcripts, and our monthly newsletter! http://www.patreon.com/surfacepodcast