In this episode, Dr. FJ is joined by Susan Schofield to dive deep into the heart of a thriving chiropractic practice: referrals, reactivations, and relationships.
Together, they unpack how long-term success depends not just on getting new patients—but on caring for the people already in your orbit.
Here's what you'll learn:
- How to build a relationship-based practice that keeps patients loyal and coming back—without losing your authenticity.
- How to treat reactivations like gold, with the right protocols to re-engage long-lost patients the right way.
- What to track (and why it matters) to pinpoint breakdowns and grow referrals and reactivations consistently.
- Simple, proven tools—from $7 Friends & Family specials to birthday postcards—that make a big impact with little effort.
"You can be the most expensive and still be the most relationship-focused. One has nothing to do with the other." – Dr. FJ
Challenge for the Month:
👉 Start tracking your referrals and reactivations—daily.
👉 Send out a $7 Friends & Family campaign and one round of birthday texts.
👉 Revisit old patient files—then call or text five people.
You'll be shocked by what starts to shift.
🚀 Don't forget: Like, subscribe, and share with your chiropractic community. Let's keep charging and helping more people!
👉 Listen now and start transforming your communication today!
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