You might be asking the wrong questions.
Not bad ones.
Just ones that never get past small talk.
And if that's happening in your voir dire… you're missing the moment where jurors actually connect.
Because connection doesn't come from:
"Where are you from?"
"What do you do?"
"Have you ever…?"
It comes from something deeper.
From getting jurors to talk about what they value and actually staying there long enough for it to mean something.
Most attorneys don't do this.
Not because they don't care… but because they've never been shown how.
And that gap? It shows up later in your damages.
Coach K and I break all of this down in this week's podcast:
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What a resonant conversation actually is
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Why it changes the way jurors see your case
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And how to start shifting your questions (without it feeling forced or awkward)
If your jury feels a little disconnected… this is likely why.
Love,
Sari
Quote:
"What we're really wanting from our jurors is to invest in the process. And the best time to do that is in voir dire — when they can talk about themselves and what they value… because at its core, what our plaintiff attorneys are fighting for are human values, things that we all care about. And that's what was taken in every single case."
Sari de la Motte
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