I'm seeing this a lot lately, so let me say it straight: If your case feels too simple, you're probably FINALLY getting it right.

You keep trying to add more: more detail, more explanation, more persuasion.

But jurors don't need more.

They need clarity.

When you hit the point where someone hears your case and thinks, "Well… duh," that's the sweet spot.

Because "duh" means:

• It's common sense
• It's easy to understand
• It's hard to argue with

And most importantly, it triggers the question you want: "If it's so obvious… why didn't they do it?"

That's where your power is.

Not in being clever.

Not in making it complex.

In making it undeniable.

So if part of you is thinking, "This feels too basic…"

Good. Lean in.

Love,
Sari

Quote: 

"If your case makes someone think, 'Well, duh,' that's when you know you've got it right. It means it's clear, it's common sense, and it's something no one can argue with. That's where your power is — not in being clever, but in being undeniable."

Sari de la Motte

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