Sales Velocity
Sales Velocity
Andrew J. Cass
If you're a Business Owner, Entrepreneur or Sales Professional then Sales Velocity Radio is a MUST for you! Bringing over 50+ years of combined sales experience and over $100 Million in revenue generated, Andrew Cass and Aaron Parkinson pull back the curtain on how the top businesses in the world sell more with less resistance so that YOU can do the same!
Episode 40 | Traffic & Conversion Secrets From Behind The Scenes
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comTraffic and Conversions is the name of the game! Once you crack the code on how to convert cold prospects from the internet to warm buyers, then and only then, will you be able to scale your business. Because you can't grow on your warm market and referrals only. Read that again. We broke down the 3-part Traffic and Conversion formula we've been using for 15-years on this Episode of Sales Velocity TV. Don't miss it!Here’s peak inside what we covered in Episode 40:How the new IOS update can impact tracking activity and metrics across different social platformsThe three parts of “traffic and conversion” and why all three NEED to be perfectly in place or you risk deterring your prospect.How a sound traffic and conversion model can eventually help control the amount of lead flow and deal flow that is coming into your business.Why understanding the pain points of your potential customers is so important when designing an ad or a landing pageWhy follow up and follow through is critical to keep your prospects interested, engaged, and knowing that you value them - In turn, buying your prospects' loyalty.The Conversion Cycle: How to take someone from suspect, to prospect, to a customer.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Aug 17, 2021
44 min
Episode 39 | 3 Things Every Top Producer Needs For Optimal Focus
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWe've identified 3 core areas that ALL Top Producers focus on to get more done, faster than everyone else. It's why they're Top Producers. Want them? Go get 'em in this week's Episode of Sales Velocity TV!Here’s peak inside what we covered in Episode 39:How to stay focused today as a top producer, in a world of social media, the global pandemic and politics.What the critical difference is between “working IN the business” and “working ON the business.”Why it’s extremely important to have a clearly outlined plan – Not just about what you want to accomplish but also the actions that will be required to achieve that goal.How physical activity can boost brain activity and in turn, increase productivity in your business.Why it’s important to cut off anything that brings stress – Although protecting your mental space can be difficult sometimes, it’s essential to be able to operate at the highest possible level.RESOURCES:Body For Life - Bill PhillipsFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Aug 10, 2021
34 min
Episode 38 | The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!) (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWe can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them!Here is the list of The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!): Being An Advertising VictimLack Of An Iron Clad System For Customer Data CollectionLack Diversification In Your MarketingLack Of A Referral ProgramLack Of A Lost Customer Reactivation Program.Thinking You Are Your CustomerWorking ‘In’ Your Business Instead Of ‘On’ Your BusinessNot Realizing The Overall Importance Of MarketingLack of  ‘Shameless’ Self Promotion Too Infrequent Contact With Present CustomersRESOURCES:Shark TankFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Aug 3, 2021
50 min
Episode 37 | Education-Based Marketing: The Secret to Next-Level Growth (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThere’s a huge difference between education-based marketing and traditional marketing. One of them will allow you to build a massive list of prospects, the other will not. One of them will allow you to create huge levels of credibility, the other will not. We dig in and break down the KEY difference between the two on this Episode of Sales Velocity TV. Don’t miss it! This subtle shift can completely change the economics of your business…IN THIS EPISODE: Here’s peak inside what we covered in Episode 37:Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it (see Diagram below).THE inside secret on cutting through the noise to grab the attention of your ideal prospect.If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.  How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility. When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.  How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc.RESOURCES:The Ultimate Sales Machine - Chet HolmesSales Velocity - Andrew CassFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jul 27, 2021
1 hr 4 min
Episode 36 | How The TOP 1% Of Sales Professionals Succeed (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com⁣There’s a reason why 1% of sales professionals make 99% of all the money. There is a method and a madness to it. Since Andrew and Aaron have both been in the top 1% of sales professionals in multiple different industries, they broke down exactly what it takes to get there in this episode of Sales Velocity TV. Watch closely!IN THIS EPISODE: Here’s peak inside what we covered in Episode 36:How any incremental improvement in the backend process of your business dramatically impacts your results long term.When you are the head sales person, look at yourself before you even look at the numbers. Your health and energy levels is the number one factor in determining how you “show up” to present. Very few look at this factor.WHY you should never rush a new salesperson or sales team to the table before they have completely familiarized themselves with the product inside and out. We’ll show you take this key step before deploying a sales team!As Simon Sinek puts it, “You are not here to sell to everybody. You are here to sell to people who believe in what you believe.” So, you should always know who your product/service is and is NOT for. Why most sales people operate from a position of scarcity, rather than abundance and end up constantly playing not to lose, rather than playing to win -- BIG difference! We break down the psychology as to why.How the Top 1% Sales Professionals never miss a chance to learn and build on their knowledge through books, podcasts, videos, mastermind sessions, etc. Because if you are not growing, you are declining. How to use third party validation and social proof to validate what you are selling to close more sales!Why the best-of-the-best ALWAYS have daily, weekly, monthly and yearly goals. These goals should be audited and reported on. Because a goal without a date is just a wish! How to incentivize your sales team on achieving their targets to create an environment of competition to get better.The 3 common habits of icons in any industry: Put their health first Love their products inside out Massive goal settersThere is nothing more repulsive and repellent than a Salesperson sounding needy. So put yourself in a position where you expect the best, but have zero attachment to the outcome. Why great marketing always precedes a great Sales process. Most get this backwards and meet tons of resistance.RESOURCES:Start With Why - TedTalk by Simon Sinek Sales Velocity - Andrew CassFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jul 20, 2021
51 min
Episode 35 | The Fastest Way To Explode Your Sales Without Spending A Dime
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comGetting leads and making sales WITHOUT spending money on advertising is an art and a science. Very few can pull it off. There's a right way and a wrong way to do it. We'll show you the right way along with our proven roadmap for getting high quality leads predictably and consistently over time -- at no cost. Don't miss this Episode!IN THIS EPISODE: Here’s peak inside what we covered in Episode 35:How to add an “organic traffic” pillar to your lead generation efforts -- This is key for long term growth!The critical difference between “free sales” and “paid sales”Why your initial organic sales act as fuel for you to go ahead and amplify your process with paid media in the futureA deep dive into Aaron’s “ten-rings” of influence (free!)A deep dive into Andrew’s organic weekly publishing model for maximum visibility and exposure (free!)Why following the circle of influence method creates the spider web effect and ORGANICALLY grows your business for years and yearsWhy your social media presence is EXTREMELY important in today’s business world - We breakdown and reveal ALL the tricks of the trade on how to build a successful social media presence in this episodeRESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jul 13, 2021
47 min
Episode 34 | Growing Your Business In A New Post-COVID World (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThis was a critically important Episode on how NOT to get blindsided by the COVID narrative from the mainstream media or you may miss the "quiet" economic explosion that is now underway. Getting ahead of trends is the key to success in business -- and this post-COVID trend is a big one. Watch and listen closely as Andrew and Aaron dissect what's really going and what's NOT being reported so that you can experience hyper-growth in the years ahead. IN THIS EPISODE: Here’s peak inside what we covered in Episode 34:How the business owners and entrepreneurs that recognize trends before they become public news, can jump ahead of everyone and be real winners in the years ahead!How you may want to shift your messaging to cater to a post-COVID situation and market to that -- we show you how in this Episode! Where the BIG money is being deployed right now!The upcoming trend of “digital currency” and why you need to be ahead of it.Which industries are bursting at the seams right now! How can you change your business models to capitalize on the changing trends that COVID brought. How COVID has “exposed” weaknesses inside so many businesses and how to spot them in yours -- this is big!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jul 6, 2021
44 min
Episode 33 | The Top 5 Tools For Maximizing Sales
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comOn this Episode of Sales Velocity TV, Andrew and Aaron unveiled five of their very best tools to GROW and SCALE your business: two for the front end of your sales process, two for the middle, and one for the back end of your sales process. You're welcome!  ;)IN THIS EPISODE: Here’s peak inside what we covered in Episode 33:Why evolution and progress is key to being successful in your business.How the three parts of the sales act as pillars for your business.How to EFFECTIVELY use the Facebook Ad Library to cut out weeks of testing time and wasted ad spend.What Copywriting tools to use to get your text to convert at the highest possible levels with the least amount of friction and why these tools are so important.Why Customer Relationship Management Softwares (CRMs) are the NUCLEUS of any business and why PipelinePRO is the best in the game.How a combination of both INbound and OUTbound marketing can completely change the way you do business because you have added speed and momentum.Why it’s equally important for YOU to tell your customers how amazing you are AND your CUSTOMERS to tell you how amazing you are – Both video and text testimonials are a necessity today for building proof and third party validation.Why not having third party validation is a huge hurdle in your business and ends up causing resistance in your sales.How the right combination of a couple, if not all, of these tools will ultimately save you time and money.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jun 29, 2021
46 min
Episode 32 | The Sales Prevention Department
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThe Sales Prevention Department rears its ugly head once again! Andrew and Aaron showcased two situations where companies were "deterring sales" and they didn't even know. This could be happening in your business. It happens in many. Watch this one closely. Its quite entertaining as well...   ;)IN THIS EPISODE: Here’s peak inside what we covered in Episode 32:How professionalism can help develop unseen trust and really set your business apart in the eyes of the customer.Why the smallest details matter – Customers are always looking for reasons to say NO, so focus on every detail when communicating with a customer to give them a one-of-a-kind experience.Why “engineering” every aspect of your business to be in perfect harmony and coherence is important today – There are hundreds of other options today, don’t give your customers a reason NOT to do business with you.How to make clients FEEL like doing business with you was a great decision. People don’t often remember why they buy, they remember how they felt when they bought.Why it’s important to give your clients the best experience possible. People pay for the experience, not just the product.How the “setter/closer” model bumps up your conversions and ultimately, your business and why achieving perfect synergy between the two is essential for your business.How “Sales Prevention” can slip into a business and spread like wildfire if you’re not keeping an eye out for the different scenarios that are preventing sales in your business.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jun 23, 2021
42 min
Episode 31 | Why You Need A Sales Funnel Now More Than Ever
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com Today, more than ever, you need a Sales Funnel to separate yourself and your brand from all the distraction and noise we're all faced with online. In this Episode of Sales Velocity TV we broke down the key difference between a Website and a Sales Funnel and we revealed how one of them will get you 40% more leads than the other. Don't miss this one!IN THIS EPISODE: Here’s peak inside what we covered in Episode 31:Why having a well thought out Sales Funnel is your greatest opportunity to get MORE qualified leads.How methods of researching a business have changed over the years. People don’t search in the Yellow Pages anymore, they search on Google. How do YOU show up?Why having just a corporate website isn’t enough in today’s business world – A sales funnel is just as important.How a sales funnel will get 40 times more leads than a traditional website will -- 40 times! Find out how and why in this Episode!Why it’s important to give people a singular focus so they don’t have too many things to think about – Because the confused mind says no.Why consistency is key in your marketing messaging to stabilize your business and increase predictability.What an effective funnel looks like and how to “build” one to be a powerful pillar of your business.Why it’s essential to get the right message to the right person at the right time. Message → Market → Match.RESOURCES:Start With Why - Simon Sinek (TED Talk)Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
Jun 15, 2021
39 min
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