Do you struggle on telling the brutal truth to your prospects in a sales conversation? And wondering if it might hurt the sale or the relationship?In this episode of the Make More Sales Podcast, Jim talks about why full transparency can make your prospects commit more into buying from you even if the truth doesn’t sound good all the time.Make sure to watch until the end of the video to discover and fully understand the metric of a successful conversation and getting your hooks dialed in.If you want more content like this, make sure to subscribe and ring the bell so you will get notified of new valuable posts like this one.Also available onYoutube: https://www.youtube.com/watch?v=16OY-_PZyXw&t=1090s