Sales Intersection: The Intersection of Money and Meaning
Sales Intersection: The Intersection of Money and Meaning
Eric B Jones
Sales Intersection Episode 3 with Principal Analyst of Forrester - Jay McBain
32 minutes Posted Jun 9, 2020 at 11:51 pm.
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Episode 3 with Jay McBain: Jay McBain, Principal Analyst at Forrester joins me to discuss selling in the WFH, COVID, chaotic times that are reality here in the US today. He gets into the trifurcated channel model, how to sell when buyers are increasingly going about the evaluation and purchasing journey without engaging the supplier’s sales team, and what he’d be doing if not an analyst at Forrester.