The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service.

<ul>
 <li>The sales funnel is a metaphor for the sales process from initial contact to final sale.</li>
 <li>The funnel has five stages: lead, prospect, qualified prospect, committed and transacted.</li>
 <li>Toward the bottom of the funnel, time to closing decreases and the probability of the sale occurring increases.</li>
</ul>


 The sales funnel is a metaphor for the sales process from initial contact to final sale.
 The funnel has five stages: lead, prospect, qualified prospect, committed and transacted.
  Toward the bottom of the funnel, time to closing decreases and the probability of the sale occurring increases.
