In this episode, we delve into the world of sales and business success with Chanelle, Lady McCoy, a renowned sales expert and one of Ireland's most accomplished businesswomen. From winning the prestigious All-Ireland Business Champion Award in 2018 to being recognised as one of the "50 Incredible People Shaping Modern Ireland," Chanelle shares her valuable insights and experiences in scaling her business and developing effective sales skills on in a global market.

In this episode, we speak with Richard Roberts, VP of EMEA Sales at Centripetal, about the art of selling cybersecurity solutions. Richard shares insights on the importance of understanding your customer's values and needs, and how to differentiate your solution from others in the market. He emphasises the need for proactive rather than reactive cybersecurity measures. As someone with a background in psychology and software design, Richard also discusses the role of empathy and individualised sales techniques in the cybersecurity industry. Tune in for valuable tips on how to level up your sales game in this increasingly important field.  To learn more about Centripetal: https://www.centripetal.ai/ To connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-owen-roberts/ If you would like to contact the Sales Expert Podcast, simply send an email to: [email protected]