Sales Enablement Innovation
Sales Enablement Innovation
Sales Enablement Collective
Ever wondered how sales enablement leaders get it done? The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies. From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.
“Change is an opportunity for us in enablement”, Sarah Fricke and Ben Purton
Key talking points:The ‘fitness coach’ analogy and why it’s perfect for enablementMeasuring the actual value of your enablementBecoming comfortable with change and seeing it as an opportunityBeing fearless about talking to stakeholders when its neededAnd a whole lot more!
Jun 16, 2023
31 min
“I define enablement as whatever a sales org needs in order to be more efficient”, Emily Payne
Key talking points:Scaling sales enablement from the early stagesTying your enablement programs to real resultsThe most important stakeholders and getting their buy-in What lies in sales enablement’s futureAnd more!
Jun 9, 2023
27 min
“When coaching doesn’t work, it’s because organizations don’t make it a cultural thing”, Mark Garrett Hayes
Key talking points:The importance of coachability to a sales coachProving the impact of coaching to leadership teamsSales coaching as part of an organization’s cultureScaling your sales coaching effortsAnd more!
May 19, 2023
30 min
“Solo enablement can easily slide into ‘wouldn’t it be nice if…’”, Dave Sweeney
Key talking points:The most common talking points and challenges among people in teams of oneWhat your ‘core’ sales enablement looks like when you’re in a one-person teamMeasurability, tracking results, and proving the impact of your workWorking with stakeholders and balancing their many needs And more!This podcast was brought to you by Uniphore.com
Mar 31, 2023
28 min
“Involve yourself and raise your hand”, Christian Palmer
Key talking points:Maintaining stakeholder relationships in a cross-functional roleWhat Christian’s learned from being both a one-man band and part of a teamHow Christian defines his pillars of sales enablementAdapting to a lack of industry knowledge when moving into a new roleAnd more!his podcast was brought to you by Uniphore.com
Mar 24, 2023
28 min
"It allows me to be more engaged in the conversation", Adam Kucera
Key talking points:Why empathy is important in salesHow to put it into practice and leverage empathy in your day-to-day sales roleHow measuring empathy levels on calls is possible and why you should do itSteps salespeople can take to level up their empathy skillsAnd more!This podcast was brought to you by Uniphore - and find out more about Uniphore and their industry-leading Q for Sales - Emotion Intelligence for Revenue Teams - at uniphore.com.
Mar 17, 2023
27 min
“No, but…” and why that matters in enablement, Stephanie White
Key talking points:How to build an enablement function from scratch, and how to assess your first stepsUsing “No, but…” to make your mark in an organization and buy yourself time from leadershipStephanie’s advice for sales enablement professionals who have been affected by recent layoffsSeparating being a seller from being an enabler, and how that was a learning curve for StephanieAnd more!This podcast was brought to you by Uniphore - and find out more about Uniphore and their industry-leading Q for Sales - Emotion Intelligence for Revenue Teams - at uniphore.com.
Mar 10, 2023
26 min
“Your clients aren’t always US-centric and you don’t want to alienate them”, Keith Brooks
Key talking points:Keith’s career journey, and how experience in B2C helped him in his B2B careerWhy localization matters, and why a baseball analogy can sometimes do more harm than goodHow to help companies understand the importance of considering localization and time zonesKeith’s learnings from organizing multi-regional training over the yearsAnd more!This podcast was brought to you by Uniphore - and find out more about Uniphore and their industry-leading Q for Sales - Emotion Intelligence for Revenue Teams - at uniphore.com.
Feb 10, 2023
25 min
"Whatever the business needs, we do it", Tjeerd Veninga
Key talking points:The difference between enabling at a large corporation and in a smaller, startup environmentThe future of the enablement landscape, and what this economic turbulence means for the functionHow to turn your focus to customer retention, and how sales enablement can help drive that key to survivalThe importance of maintaining a relationship with your CRO - and how to achieve it in the first placeAnd much more!This podcast was brought to you by Uniphore - and find out more about Uniphore and their industry-leading Q for Sales - Emotion Intelligence for Revenue Teams - at uniphore.com.
Feb 3, 2023
28 min
"Sales enablement is the competitive advantage for revenue teams", Tim Harris, Uniphore
Key talking points:The use of AI in sales, and what software like ChatGPT can mean for sales teamsThe future of the sales landscape, and what Tim sees on the horizonHow product marketing and sales enablement can work together more effectivelyWhy call recordings need to be listened to by the entire company, not just the sales teamAnd much more!This podcast is brought to you by Uniphore's Q for Sales.
Jan 27, 2023
26 min
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