SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations
SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations
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The Challenges of GEO, Why CMS will Always Survive, & More with Mats Persson
37 minutes Posted Sep 9, 2025 at 12:00 pm.
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Today, we’re joined by Mats Persson, CEO of Umbraco, provider of the world’s leading open-source CMS platform. We talk about:

  • The impacts of AI in developing and managing content
  • Why content management systems will always survive
  • The pluses and minuses of open source and AI helping write code
  • Risks of being too enthusiastic about your own opportunity & product
  • The challenges of GEO (Generative Engine Optimization), considering there's not one standard system