In today’s episode, we are joined by Boris Berenberg. Boris is VP of Product at Modus Create, a digital transformation consulting firm aimed at helping clients build competitive advantage through digital innovation.

We talk about:

• How Modus works and the problems it solves.
• Boris’ background and how he got into building products.
• Finding the optimal sweet spot between growth and efficiency.
• Redefining your target audience and customer needs.
• The importance of go-to-market for products.
• The various phases of thinking through a successful product.
• The importance of quality content in SaaS.

This episode is brought to you by Qrvey

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