SaaS Marketing Makeover
SaaS Marketing Makeover
Directive
SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company. Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.
SaaS Marketing Makeover for Gusto with Camela Thompson, Director of Growth at CaliberMind
In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.
Mar 9, 2022
29 min
SaaS Marketing Makeover for Wrike with Ali Jawin of RepTrak
It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak!Ali & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company. It’s 30 minutes of live, unfiltered SaaS Marketing insights!
Feb 23, 2022
34 min
SaaS Marketing Makeover with Casted's VP of Marketing, Holly Pels
It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted!Holly & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company. 
Feb 16, 2022
33 min
SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science
This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!
Feb 4, 2022
36 min
SaaS Marketing Makeover for Zendesk with Sara Pion, Sr. Marketing Manager at Voiceflow
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow
Jan 27, 2022
36 min
SaaS Marketing Makeover for Splunk, with Adam Goyette, VP of Marketing at Help Scout
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Our guest... Adam Goyette, VP of Marketing at Help Scout
Jan 18, 2022
37 min
SaaS Marketing Makeover for Cedar with Sara Davis, Head of Marketing at Pronto
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Today's guest is Sara Davis, Head of Marketing at Pronto.
Jan 18, 2022
32 min
SaaS Marketing Makeover for Calendly with Kortney Osborne
It's makeover time. In this live show, CEO and Co-founder of Directive Garrett Mehrguth and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.Today, our guest is Kortney Osborne, who landed on Calendly for her marketing makeover. Tune in as Kortney and Garrett share tips and insights to help you step up your product marketing strategy.
Jan 18, 2022
35 min
SaaS Marketing Makeover for Airtable with Eric MacColl of Atlassian
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Eric MacColl, Head of Demand Generation, Enterprise and Cloud at Atlassian
Nov 9, 2021
34 min
SaaS Marketing Makeover for Webflow with Director of Brand and Communications at Simpplr, Brian Brannon
It's makeover time.  In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Director of Brand and Communications at Simpplr, Brian Brannon
Oct 27, 2021
36 min
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