In this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting SaaS companies, April surfaces the signals indicative of a positioning problem, pinpoints where product demos go wrong, and gets candid about VCs and startups’ illusions about category creation. <ul> <li>Connect with April: <a href= "https://www.linkedin.com/in/aprildunford/?originalSubdomain=ca">https://www.linkedin.com/in/aprildunford/?originalSubdomain=ca</a></li> <li>Connect with Lindsey: <a href= "https://www.linkedin.com/in/lindseygroepper/">https://www.linkedin.com/in/lindseygroepper/</a></li> <li>Learn more about BLASTmedia: <a href= "https://www.blastmedia.com/">https://www.blastmedia.com/</a></li> </ul>

Marketing’s Vital Role in Customer Expansion with Karen Budell

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?