SaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS orgs should employ. Krish Ramineni, Co-founder and CEO at <a href= "http://Fireflies.ai">Fireflies.ai</a>, dishes on how to execute a free trial successfully, what it takes to offer a freemium product, and shares his personal story on ignoring his investors’ advice to stay away from a PLG model. <ul> <li>Connect with Krish: <a href= "https://www.linkedin.com/in/krishramineni/">https://www.linkedin.com/in/krishramineni/</a></li> <li>Connect with Lindsey: <a href= "https://www.linkedin.com/in/lindseygroepper/">https://www.linkedin.com/in/lindseygroepper/</a></li> <li>Learn more about BLASTmedia: <a href= "https://www.blastmedia.com/">https://www.blastmedia.com/</a></li> </ul>

It’s a Crapshoot: Category Creation & Positioning with April Dunford

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?