Show notes
Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla.In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And finally, you'll hear how COVID drove LinkSquares to a new creative approach for events and then virtual events that builds personal connections and engagement. Enjoy!Notes:- 03:00 Offering An End-To-End Contract Life Cycle Management Product Powered By AI- 06:55 Joining To Build Out The Marketing Function- 07:25 Defining And Refining External And Internal Communication- 09:10 Talking With Prospects And Customers To Understand How They Like To Be Marketed To- 12:05 Looking For Themes And Following The Rule Of Three- 15:14 Giving Video A Big Role In The Marketing Plan- 19:20 Why It Makes Sense For SaaS Businesses To Bring Video Production In-House - 20:25 Hiring A Video Producer That Is The Right Fit For Your Company- 23:30 Creating Content That Engages Customers But Also Excites The Sales Team- 25:15 Producing Videos Or Webinars With Product Video For The Sales Team To Use- 28:25 How To Plan And Run A Marketing Experiment- 31:30 Building Personal Connections In Virtual Events- 37:35 Big Takeaway: Be Creative To Build Connections And Engagement Virtually- 39:00 Lightning Questions