Show notes
Meet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services throughout her career.In this episode, you'll hear about the rise of AI in the support industry. You'll learn about content marketing driven by syndication platforms, how to find and negotiate the right platforms for syndication to drive targeted leads, and partnering with virtual trade shows for targeted demos. And finally, you'll hear about customer-driven marketing for storytelling. Enjoy!Notes:- 03:30 A New Kind Of Help Desk Powered By Artificial Intelligence- 07:10 Supporting Both Internal Team Members As Well As External Customers- 09:10 Creating A Quick-Start Package To Help With Tool Implementation- 10:35 Testing Content Syndication To Grow A Steady Sales Pipeline- 12:25 The Challenge Of Leads Flying In Fast And Furious- 14:50 Testing Different Content Pieces In Different Vendor Ecosystems- 18:00 Negotiating With Syndication Vendors- 19:35 Pivoting From In-Person Events To Virtual Events- 21:00 The Appeal Of Virtual Solution Showcases To Buyers- 23:35 Incorporating Storytelling And Customer Testimonials- 25:00 Experimenting With Video Testimonials- 26:40 Learning To Adapt The Business As Customers' Needs Change- 27:55 Transitioning From Virtual To Possibly Hybrid To In-Person Events- 29:05 Lightning Questions