Show notes
Meet Nick Dimitriou, Head of Growth at Moosend - a highly competitive Email Marketing and Marketing Automation platform. Nick has experience with running different teams, both for organic and paid acquisition.In this episode, you'll hear about standing out with a marketing automation platform in a red-competitive ocean, building the industry-specific marketing pages you need to rank well, SEO secrets for crushing the SERPs, and lessons from a scaling affiliate platform. And finally, you'll learn the skills and frameworks you need to drive the correct affiliate traffic. Enjoy!Notes: - 02:50 Offering Email And Marketing Advanced Automation Features - 04:45 Joining As The First Hire Of The Growth Team - 05:30 Using Customers Feedback To Build Out The Platform To Better Serve The ICP - 08:15 Adding Industry-Specific Landing Pages To The Website - 10:15 Creating Listicle Articles For SEO - 14:55 Outpacing Hardcore Affiliate Marketeers Doing SEO - 16:40 Growing The Affiliate Program - 20:45 Keeping Affiliates Happy By Creating Content For Them To Use - 23:40 Turning Affiliates Into Ambassadors By Doing Product Demos After They Join - 27:25 Opportunities In 2021 With Paid Traffic - 29:40 Lightning Questions