Show notes
Meet Tarah Darge, a digital marketing native and Head of Marketing at timetoreply. She has a passion for start-ups and loves helping brands grow.In this episode, you'll hear how timetoreply was built from a sales conversion win, how to build a pipeline using sequenced messaging, the foundational metrics you can use for experiment baselines, and expanding on the traditional one-to-one demos with themed webinars. And finally, buying lessons from paid social ads. Enjoy!Notes:- 03:00 Giving The Ability To Measure And Report On Business Email Reply Times- 05:30 Research: Replies Timeframe Benchmark For Prime Close Rate- 06:55 Finding Product-Market Fit By Using Own Support Channel- 09:25 Coming In After Funding To Build Out The Marketing Plan And Team- 11:10 A Different Approach To Lead Gen Using LinkedIn- 13:45 Crafting The Initial Outreach Emails- 15:55 Real-Time Learning And Culling Campaigns Ruthlessly Following Benchmarks- 18:10 Webinars: Going Past The Usual One-On-One Demos- 19:40 Deciding To Do More Themed Webinars- 21:40 Using A Combination Of Tactics To Drive Webinar Registrations- 23:01 Experimenting With On-Demand Webinars- 24:00 Hard Lesson: The Need To Really Clarify Language Around The Product And Target- 27:15 Next: Growing The Partner Program And Continuing To Build Relationships- 29:40 The Challenge With Affiliate Marketing With A Low Price Point Product- 31:20 Lightning Questions