Send us Fan Mail Guest: Jonathan Spier, Founder &amp; CEO of GetRev   --   Intent data changed B2B SaaS go-to-market, but the next evolution may be finding the signals that reveal demand before buyers ever raise their hands. In this episode of SaaS Backwards, we talk with Jonathan Spier, Founder and CEO of GetRev, about how AI and exographic signals are creating a more precise approach to identifying and prioritizing potential customers. Traditional intent data can still provide use...

Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast