SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 200 - ABM Then and Now: Can AI Achieve Meaningful Personalization at Scale?
45 minutes Posted Sep 8, 2026 at 7:00 pm.
Episode 200 Kickoff
Why ABM Falls Short
Sangram Returns to ABM
AI Slop and Strategy
Humans in the Loop
Expansion Beats New Logos
Beyond Basic Personalization
Alpha Signals Advantage
Snowflake ABM Experience
AI Deal Rooms at Scale
Agile GTM Experimentation
Do This Today
NRR and High Touch ABM
Where to Connect
Podcast Wrap and Next Format
Final Outro
0:00
45:08
Download MP3
Show notes
Send us Fan Mail Guests: Sangram Vajre, Co-Founder & CEO of GTM Partners, and Amos Bar-Joseph, Co-Founder & CEO of Swan AI -- AI is changing what’s possible with account-based marketing, but meaningful personalization still starts with strategy. In this special episode of SaaS Backwards, we revisit our fireside chat with Sangram Vajre, co-founder and CEO of GTM Partners, and Amos Bar-Joseph, co-founder and CEO of Swan AI, to explore how ABM is evolving in the age of AI. ...