SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 177 - Why “Book a Demo” Is Killing SaaS Growth
32 minutes Posted Sep 5, 2025 at 5:00 pm.
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Send us Fan Mail Guest: Braydan Young, Co-Founder and CEO at SlashExperts -- Buyers don’t want another “book a demo” button—they want proof from people like them. In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously co-founder of Sendoso), joins host Ken Lempit to share how buyer-led growth is reshaping SaaS sales and why the old way of running references at the end of the deal cycle is broken. Key insights from this episode: Why moving customer refer...