SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 176 - Your $1M+ Media Budget Deserves Better
36 minutes Posted Aug 8, 2025 at 7:00 pm.
0:00
36:30
Download MP3
Show notes
Send us Fan Mail Guest: Courtney Hiller, Founder of All Points Agency -- You wouldn’t hire one person to build your product, sell it, and run support. So why are B2B SaaS companies still expecting one marketer to manage a million-dollar media budget? In this episode, Courtney Hiller, founder of All Points Agency, joins host Ken Lempit to break down how to build a modern media engine that actually performs—and why yesterday’s paid strategy won’t cut it in 2025. Key insights from this epi...