SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 172 - Why “Founder-Market Fit” Should Guide Your AI Go-to-Market Strategy
29 minutes Posted Jul 11, 2025 at 7:00 pm.
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Send us Fan Mail Guest: Sammy Greenwall, Founder of Henry.ai -- What if your go-to-market motion could skip past theory and build from real-world pain? That’s exactly how Sammy Greenwall, founder of Henry.ai, approaches commercial real estate—and why his vertical AI startup is scaling without traditional sales or marketing. Sammy’s background as a CRE professional-turned-founder gave him not only insight, but language, trust, and distribution advantages. In this episode, he ...