Send us Fan Mail Guests: Ken Rapp (Co-Founder &amp; CEO) and Emily Lagasse (VP of Marketing) of Bluestream --  What if the key to SaaS growth isn’t more leads, but fewer customer drop-offs post-purchase?  In this episode of SaaS Backwards, we sit down with Ken Rapp (Co-founder &amp; CEO) and Emily Lagasse (VP of Marketing) of Blustream, the platform pioneering post-sale engagement, to explore how product ownership experiences are unlocking revenue, retention, and lifetime value. Acc...

Ep. 172 - Why “Founder-Market Fit” Should Guide Your AI Go-to-Market Strategy

Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast