SaaS Backwards - Reverse Engineering SaaS Success
SaaS Backwards - Reverse Engineering SaaS Success
Ken Lempit
Ep. 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot
25 minutes Posted Jun 13, 2025 at 8:00 pm.
Introduction to SaaS Backwards Podcast
Experiment: AI-Generated Podcast Episode
Challenges with Traditional Marketing and Sales
Understanding the Shift to Buyer-Centric Strategies
The Breakdown of the Predictable Revenue Model
Adapting to New Buyer Behaviors
Practical Steps for Reviving Inbound Marketing
Testing and Iterating Marketing Messages
Coordinating Email and Advertising Campaigns
Rethinking SDR/BDR Follow-Up Strategies
Conclusion and Final Thoughts
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Show notes
Send us Fan Mail Guest: Google’s NotebookLM -- In this special episode of SaaS Backwards, we handed the mic to AI. We took our newest ebook on reviving inbound marketing—coming soon for download—and ran it through Google’s NotebookLM to see what kind of podcast it could generate. The result? A surprisingly sharp—if occasionally cheesy—take on how B2B SaaS companies can reimagine their go-to-market strategies for today’s buyer. You be the judge. The episode explores why the t...