Send us Fan Mail Guest: Steve Brothers, CEO of Splashmetrics -- With 77% of millennial buyers avoiding sales interactions until they’ve already made a purchase decision, buyers are consistently clear about what they need: fast, personalized, and self-directed answers. Yet vendors stubbornly stick to outdated practices, forcing buyers into their processes rather than meeting them where they are. In this episode of SaaS Backwards, Steve Brothers, CEO of Splashmetrics, explores how m...