Send us a text Guest: Bob Moesta, Author of “Demand-Side Sales 101” In this episode, Bob Moesta, author of Demand-Side Sales 101, reveals why uncovering your customers’ “struggling moments” is the single most efficient step for any business. Whether it’s product development, marketing, or sales, understanding the root causes behind why customers make a change transforms every decision you make. As Bob explains, customers don’t buy products—they hire solutions to make progress. Without a cle...