Send us a text Guest: Peter Cohan, Author of “Great Demo!” Have you ever walked into a software demo, hoping to learn something new, only to sit through a “Harbor Tour” of irrelevant features? You’re not alone – and neither are your prospects. Peter Cohan, author of Great Demo!, joined us on the SaaS Backwards Podcast to unpack the biggest demo mistakes SaaS teams make: ❌ Starting with the how instead of the why ❌ Overloading prospects with unnecessary features ❌ Failing to tailor demo...