Bridjet Morris doesn't sell tickets. She sells transformation. She sells the feeling of being in a room with women who are willing to go there — to share the mess, the divorce, the postpartum, the business failure — alongside the wins, the glamour and the celebration. And that feeling has built a multi-six-figure event company that has taken women from Michigan to London almost entirely on word of mouth. In this episode of Running With Wolves, Savannah sits down with Bridjet, founder of Deeply Worthy, to talk about what it actually looks like to build a brand around a feeling, how she curates speakers and rooms that create genuine transformation, and why protecting the energy of that room is worth losing money over. Here's what this episode covers: * Why marketing a feeling instead of a product creates a word of mouth engine that compounds over time * The secret sauce behind Bridjet's sold-out events — and why vulnerability from the front of the room changes everything * How she filters speakers, sponsors and attendees to protect the brand she's built * Why women feeling deeply worthy is not just the brand name — it's the entire foundation Connect with Bridjet: Instagram: @bridjetmorris — https://www.instagram.com/bridjetmorris/ Website: https://bridjetmorris.com Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Bridjet Morris, Deeply Worthy, event marketing, marketing a feeling, female founder, word of mouth marketing, luxury events, marketing strategy 2026

Hannah Huante built her personal brand on one idea — unapologetic realness. Sharing fashion alongside mental health. Showing the glamorous parts and the hard parts. And that duality built a community that trusted her enough to follow her into an agency, a podcast and a physical content creation studio. In this episode of Running With Wolves, Savannah and Hannah dig into what it actually means to monetize realness without losing it — and why the founders and creators who win are the ones willing to be honest about what they choose to be honest about, repeat themselves endlessly, and keep going long before the results show up. Here's what this episode covers: • Why being authentic online doesn't mean sharing everything — and what it actually means instead • The six months of being stuck before Hannah finally said yes to building the agency — and how it quadrupled her income • Why she deleted a video that hit a million views — and why it was the right call • The difference between going viral and building a community that actually buys Connect with Hannah: Instagram at @howhanseesit: https://www.instagram.com/howhanseesit  Website: https://www.howhanseesit.com Listen to How I See It podcast: Spotify: https://open.spotify.com/show/2HXwo3ElwPpWtqa1frXiZN?si=8b080afd490643ed  Apple: https://podcasts.apple.com/us/podcast/how-i-see-it/id1671023674  Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Hannah Huante, Unapologetic Strategies, personal brand, monetize realness, marketing strategy 2026, female founder, How I See It podcast, organic marketing

Content going out and content built to make someone buy are two completely different things. Two completely different strategies, two completely different skill sets and two completely different intentions. And most founders — and most agencies — only know how to do one of them. In this episode of Running With Wolves, Savannah breaks down a full client case study that proves exactly why. Her client had a 4 to 5K per month agency, beautiful consistent content and zero new clients to show for it. One week after implementing Savannah's strategy she made 60K in 24 hours — with no agency, less content and less money spent. Here's what this episode covers: • Why virality doesn't matter — one client had 2,000 views and made 200K, another had 200,000 views and couldn't make 2K • The three questions to ask your marketing team right now to find out if they actually know what they're doing • Why the selling is the last thing you should ever delegate — and most founders delegate it first • The old model vs the new model — and the single KPI shift that exposes every weak piece of marketing you're running Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. content that sells, marketing strategy 2026, marketing agency mistake, client case study, organic marketing, female founder, sales strategy, 60K in 24 hours

Jesrina Arshad didn't have money for marketing. She didn't have a product yet. What she had was four years of trust built through pure education — no selling, no pitching, just genuinely helping her audience understand an ancient Malaysian herb called pegaga. So when she finally asked her community to pre-pay for a product that wouldn't ship for three months, she sold out 250 units in two weeks. With zero marketing spend.   In this episode of Running With Wolves, Savannah sits down with Jesrina Arshad, founder and CEO of PurelyB, to talk about healing a decade of chronic health issues in one week, building an all-women founding team, and the exact trust-first marketing strategy that took her from an educational platform with zero revenue to an eight-figure wellness brand now expanding into the US.   Here's what this episode covers: How Jesrina turned a personal health crisis into the foundation of an eight-figure company The pre-order strategy that sold 250 units of a product that didn't exist yet — with zero marketing Why trust has to come before the sale, especially in wellness — and how Jesrina built that trust for free The guerrilla pitch that got PurelyB into conversation with Erewhon's co-founder   Connect with Jesrina (Jess) Arshad on Instagram at @jessarshad — https://www.instagram.com/jessarshad — or visit https://purelyb.com   Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.   PurelyB, Jess founder, trust based marketing, female founder, wellness brand, pre-order strategy, eight figure brand, organic marketing 2026

Most founders are told to niche down and stay in one lane. But what happens when you have more than one passion — and the skills to build more than one thing? In this episode of Running With Wolves, Savannah sits down with Shannon Matson, founder of The Social Bungalow and Bungalow Coffee Co., to talk about the real mechanics of being a multi-passionate founder. How to know when your first business is ready to run without you. How to find the through line that ties completely different brands together. And why the permission to sit with a big decision — instead of jumping immediately — might be the most underrated business advice nobody is giving you. Here's what this episode covers: The "happy to be scrappy" era — what it looks like and why you can't skip it How to know when your plate is spinning well enough to add another one Why Shannon keeps The Social Bungalow and Bungalow Coffee Co. completely separate — and how she manages both The ism framework — finding the one thing that can carry across every audience and product you build   Connect with Shannon on Instagram at @thesocialbungalow — https://www.instagram.com/thesocialbungalow — or visit thesocialbungalow.com. If you're in Vegas, stop by Bungalow Coffee Co. in the Arts District.   Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway.   multi-passionate founder, Shannon Matson, Social Bungalow, build multiple businesses, marketing strategy 2026, female founder, personal brand, ism framework

Two brands doing $46 billion in revenue combined spent millions of marketing dollars insulting the exact people responsible for the majority of that revenue. Five other brands made their buyers feel so seen that their comment sections looked nothing like comment sections for products — they looked like communities. In this episode of Running With Wolves, Savannah breaks down the Q2 marketing campaigns that got it right and the ones that got it catastrophically wrong — and what every founder needs to take from both. Here's what this episode covers: • The difference between marketing to a demographic and marketing to a lived experience — and why one prints money while the other gets ignored • The alienation tax — what happens when you focus on one segment of your audience and accidentally insult the other 90% • Why Nike's Boston Marathon campaign was a marketing disaster hiding behind good engagement numbers • Why selling the mission, the outcome and the conversation creates cult-like brand obsession — and selling the product only creates a one-time purchase Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Q2 marketing campaigns, marketing strategy 2026, Nike marketing fail, Wall Street Journal Emma Grede, brand marketing, alienation tax, Figs campaign, female founder

Your buyer showed up to your marketing ready to hand you their payment info. And your marketing sent them to your competitor without you knowing it. Not because your marketing is bad — because it's actually really good. You created the demand, built the urgency and did 80% of the work it takes to create a sale. And then you went silent on the one sentence that closes the loop. In this episode of Running With Wolves, Savannah breaks down exactly why this is happening, what specifically is broken and the one fix you can implement today to stop handing your competitor the sales that should be yours. One of her clients couldn't break past 100K sales months. They set a 180K goal for December. They closed at 360K. The only thing that changed was the marketing strategy. Here's what this episode covers: • Why problem awareness content stopped working — and what conversion marketing looks like instead • The three-part closed loop marketing framework that makes every piece of content close its own sales loop • Why your buyer reads each piece of content as a single impression — and what that means for how you sell • The closed loop marketing audit — three questions to run every piece of marketing through tonight to find exactly where your sales are leaking Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. closed loop marketing, competitor stealing sales, marketing strategy 2026, conversion marketing, sales not converting, organic marketing, double your sales, female founder

The competitor who keeps showing up at the events you should be at, getting the press placements you want, and being invited into rooms you've been trying to get into — their product probably isn't better than yours. Their work isn't sharper. They haven't been in the game longer. The only difference is their marketing is doing things yours isn't. In this episode of Running With Wolves, Savannah breaks down why most marketing is mono-marketed — built to open exactly one door — and how to restructure your marketing strategy so it opens doors to press, partnerships, speaking stages, investor introductions and every other opportunity your business needs to scale beyond revenue alone. Here's what this episode covers: Why sales-only marketing is invisible to everyone except the people about to buy from you The difference between floor content and ceiling content — and how to shift from one to the other Why the room shows up to confirm what your marketing has already claimed — not to take a bet on you How to identify the three doors you want opened and aim your marketing at the humans who hold the keys Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, floor vs ceiling signaling, open doors with marketing, speaking engagements, press placements, organic marketing 2026, brand building, female founder

If your sales have slowed down and you're blaming the economy, this episode is for you. The economy is not the reason your sales have slowed. The economy is the reason you can finally see what your marketing was always doing — just under pressure. In this episode of Running With Wolves, Savannah makes the case that market share transfers in tight economies do not reverse when the economy loosens — which means right now is the time to dial in your marketing or feel the consequences of not doing that for the remainder of your career as a business owner. Here's what this episode covers: Why the economy revealed your marketing problem — it didn't create it The difference between buyers in a good economy and buyers in a tight one — and why your current marketing was built for the wrong one Why market share transfers in tight economies don't reverse — and what that means for you right now The exact three things to fix in your marketing this week to start creating sales regardless of what the economy does Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. economy proof sales, marketing strategy 2026, sales down economy, tight economy marketing, organic marketing, brand building, market share, female founder

She had been building her brand for five or six years. She was going viral every single week. People were begging for her product in the comments. And she was stuck at 15 to 20K months, had already cut 80% of her expenses and was ready to walk away. Twelve months after that conversation, she made almost $300,000 in 90 days. In the second half of 2025 alone, she made $600,000 in sales — up from $180,000 in the first half. And she did it without changing her product, her price, her audience or her ad spend. In this episode of Running With Wolves, Savannah breaks down the full case study — what was broken, what changed and how to apply it to your own business right now. Here's what this episode covers: Why your sales problem is almost never a visibility, product or funnel problem — it's a clarity problem The difference between informed people and converted people — and which one your marketing is currently creating How to stop selling an ingredients list and start selling the outcome your buyer actually wants Why market research is your sales cheat sheet and how to use it to write copy that converts in any market Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, marketing strategy, sales growth, digital product, baby led weaning brand, informed people watch converted people pay, organic marketing 2026, how to increase sales