Tom Keenoy from Playmakers and his wife Marsha talk about their insole start-up and the joys and challenges of running a family business. A step by step story with tips from Marsha on "colorful" brand marketing. Link - https://www.orangeinsoles.com/

Fleet Feet Hartford's Stephanie Blozy shares how she's grown the recovery category through in-store promotions and activations and through a unique partnership with a related business. LinksEmail - Shawn Beitelspacher [email protected]