The future belongs to gyms that specialize. The data proves it: Small group training has a 7% higher profit margin than large group training, and length of engagement in niche gyms is double the industry average. Today on “Run a Profitable Gym,” Chris Cooper lays out how niching down will transform your gym. Yes, you can find and own a niche without kicking out existing clients. When you niche down, everything gets easier: Marketing becomes crystal clear, referrals become automatic, your s...