Susan Finch on why landing pages should earn the next conversation, not force the close, using real CSSE and AEO client work as the example.
Jun 23
17 min
Melissa Morris of Agency Authority explains why your tools are not broken — your workflows are, and what to fix first.
May 12
29 min
Susan Finch shares the operational framework that keeps podcasts from falling apart — SOPs, folders, templates, and boost packages.
May 6
7 min
Your team knows your business. Do you? Part 2 tackles the human side of documentation — egos, fears, and how to get it done.
Apr 22
21 min
Who’s really keeping your business running? Susan Finch and Lany Sullivan unpack the Key Man concept and why documentation is your best insurance.
Mar 18
18 min
Your dream didn’t die — it just came in a different door. A short, honest episode about the goals you actually did achieve.
Mar 4
5 min
Susan Finch and Laura Patterson discuss why strategic restraint beats random marketing acts, the real cost of remote work on mentorship, and finding clarity.
Feb 11
30 min
Susan and Lany explain what Rooted in Revenue is really about: everything you do impacts your bottom line, from sleep to procrastination to that couch spot where you always nap.
Jan 28
28 min
Susan Finch and Lany Sullivan expose why buying more tools won’t fix your business problems and what to address first before adding new software to your stack.
Jan 22
42 min
Susan and Lany expose what happens when you hand out company cards without proper controls. Real client story, banking industry insight, and why your bookkeeper paying the bill isn’t enough.
Jan 13
25 min
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