It’s the beginning of the year, and for independent retailers, knowing what consumers are buying is half the battle. In this episode of Rooted in Retail, Crystal Vilkaitis sits down with Anjarae Hamilton, Head of Retailer Sales and Account Management at FAIRE, to break down the highly anticipated 2026 Faire Forecast. Anjarae reveals the four major data-backed trends shaping consumer behavior this year, all centered around the theme of "self-expression". From the rise of "Well-Read" retreats t...