Rooted in Retail
Rooted in Retail
Crystal Vilkaitis
How Small Retailers Can Use AI to Compete Like Big Brands
30 minutes Posted Jan 11, 2026 at 1:00 pm.
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AI is no longer just for big-box retailers with massive budgets. In this episode of Rooted in Retail, Crystal Vilkaitis sits down with AI entrepreneur RJ Talyor to unpack how small and independent retailers can realistically use AI to save time, boost sales, and stay competitive—without losing their brand soul. RJ shares his journey from Salesforce to launching and selling AI startups, and explains how tools like predictive AI, real-time marketing, and automated creative can help retailers mo...