Rooted in Retail
Rooted in Retail
Crystal Vilkaitis
Fear, Failure & Finding Your Retail Voice with Michael Schultz
38 minutes Posted Oct 5, 2025 at 12:00 pm.
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What happens when decades of retail success collide with fear-driven decisions? Michael Schultz, co-owner of Cursive New York, shares how one panicked choice nearly sank his business—and the lessons that turned it into a story of resilience. From 33 years in retail, Michael reveals the secret that never changes: a strong point of view. He also dives into how today’s consumers shop with less confidence, why tariffs are hitting harder than expected, and how showing up authentically on Instagram...