Rooted in Retail
Rooted in Retail
Crystal Vilkaitis
How to Stop Being a Hidden Gem in Retail and Start Shining
42 minutes Posted Sep 11, 2025 at 12:00 pm.
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Ever feel like your store is your town’s best kept secret—but you’d really rather everyone know about you? That’s exactly how Taylor Sumrall of Taylor Made Designs in Opelika, Alabama feels. She and her mom have been running their family-owned gift and jewelry shop for years, getting amazing feedback from customers… but struggling with consistency in foot traffic. In this Retail Therapy session, we’re joined again by our retail therapist, Bob Phibbs, who doesn’t hold back with honest, practic...