This episode's guests are Simon Perkins, President of Orvis and Bill McLaughlin D'78, T’81, Former President of Orvis.They discuss the past, present, and the future of a purpose-led brand and how to make the bottom line while making the world a better place. Interview by Dartmouth student Ben Vagle '22. Edited by Laura Hemlock. Music: Debussy Arabesque no 1. Composer: Claude Debussy