Have you ever wondered why some referrals become clients quickly, while others go nowhere?   In this episode, I'm joined by Jeremy Kanne, a fractional CMO who works with manufacturers, to discuss what it truly takes to build a referral strategy that lasts in the long term.   Jeremy shares how his engineering mindset helped him build clear referral processes, strengthen relationships, and generate more trust with potential clients before the first conversation even happens.   Resources and links mentioned in this episode can be found on the show notes page at <a href= "http://www.staceybrownrandall.com/413">http://www.staceybrownrandall.com/413</a>

Ep #414: How Much of Your Business Should Come from Referrals?

You deserve referrals naturally… without manipulating, incentivizing or even asking.  Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson."  If you need a direct and practical roadmap to follow to generate referrals naturally, this podcast is the answer.  Stacey's journey from business failure to success changed when she learned to go against the traditional referral advice and started generating referrals naturally and consistently.  When you're ready to go deeper, you can join her for the next level inside her coaching program, Building a Referable Business™.