Fiona James-Dambrosio is the Sr. Manager of Direct Marketing and Donor Engagement at Doctors Without Borders Canada.On this episode of Groupthinkers, host Justin McCord sits down with Fiona to discuss the findings in RKD's latest study, "Don't You Forget About Me: The Nonprofit Marketer's Guide to Generation X." Fiona shares her perspective on younger donors and how digital must play a role in reaching them. Follow Groupthinkers on Twitter/Instagram @groupthinkers.For more information visit rkdgroup.com/podcast.