Olga Woltman is the Founder and Principal of LemonSkies.On this episode of Groupthinkers, host Justin McCord sits down with Olga to discuss the findings in RKD's latest study, "Don't You Forget About Me: The Nonprofit Marketer's Guide to Generation X." Olga shares her perspective on empathy and purpose and how nonprofits can use both in their marketing strategies. Follow Groupthinkers on Twitter/Instagram @groupthinkers.For more information visit rkdgroup.com/podcast.