Revenue Innovators
Revenue Innovators
Outreach.io
Revenue Innovators is a show dedicated to RevOps leaders innovating and disrupting revenue in every industry. In each episode, we take an honest, unflinching look at the most important considerations for those bringing RevOps to the forefront and breaking free from the status quo. Through candid interviews with the most outside-the-box revenue leaders, we examine everything from capitalizing on the market forces impacting revenue to perfecting your tech stack and data strategy. If you’re inspired by the future potential of revenue ops instead of being stuck in the past, you’ve come to the right place.
19. Women in Tech: What Men Should Know
For women to make progress in the tech industry, we need to acknowledge that everybody plays a role. Hear our conversation with Eva Helén, Founder & CEO at EQ Inspiration and author of Women in Tech: A Book for Guys: Why the best leadership is focused on others How to adopt a mindset of awareness, humility, and progress Seven character prototypes on the matrix: advocates, allies, and the chauvinist More information about Eva and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/ehelen/ Company Website: https://eqinspiration.com/ Other Relevant Links: https://eqinspiration.com/product/women-in-tech-a-book-for-guys/ Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts. New! Email us with feedback and guest suggestions at [email protected].
Mar 29, 2022
32 min
18. Women in Sales & Closing the Gender Gap
Women have overcome incredible hurdles for their careers in professional sales. While we’ve made progress, there’s more distance to go to attain true equity. In this episode, Heidi Solomon-Orlick, Founder & CEO at GirlzWhoSell, and Janice B. Gordon, Founder at Scale Your Sales, join the show to discuss what they learned from the stories from women in sales featured in their new book, Heels to Deals. Join us as we discuss: How the culture of sales excludes women Stories from Heidi’s and Janice’s personal and professional lives Addressing the pay gap by measuring it Confidence, imposter syndrome, and performance  Check out these resources we mentioned: Heels to Deals by Heidi Solomon-Orlick Scale Your Sales Podcast  Harvard Business Review article  Exhaustive study on the state of women in b2b sales  Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts, Spotify, our website, or anywhere you get podcasts. New! Email us with feedback and guest suggestions at [email protected].
Mar 15, 2022
33 min
17. Prioritizing Quality Over Quantity via Innovation
People aren’t robots—shocker, we know—and yet the expectation is often for employees to perform without feelings or emotional responses. The best ideas come from open conversations about strategy, and sometimes that means doing some mental masturbation. Today’s guest, Jeff Davis, Associate Director of Business & Brand Strategy at AbbVie, talks with us about the revelations from switching between sales and marketing, how those two departments can work together, and explains what the heck mental masturbation means. Join us as we discuss - Addressing the pain points between sales and marketing collaboration - Focusing on quality, not only quantity - Who should be promoted to CRO? (one common option makes Jeff nervous) - The importance of Revenue operations - The state of sales and marketing today Check out Jeff’s book: Create Togetherness Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website. Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.
Mar 1, 2022
40 min
16. The Five Valleys of Death for your GTM Organization
Today’s guest, Sangram Vajre, Co-Founder and Chief Evangelist Officer at Terminus, talks with us about becoming a founder donor for a non profit that is 3d printing houses, why he looks at the world through a lens of charitable giving, along with advice on how to course correct your Go-to-Market organization if you’ve gone off track. Join us as we discuss: - What prompted him to become a founding donor with New Story Charity - How to know if your Go to Market org is broken - The five “valleys of death” you may find yourself in - How to climb your way out of those valleys - The journey from point solution provider to platform provider Check out these resources we mentioned during the podcast: - Sangram’s new book, MOVE: The 4 Question Go-to-Market Framework - New Story Charity, the non profit that Sangram is donating all book profits to. Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.
Feb 15, 2022
34 min
15. Reducing Crime in America w/ Machine Learning
Today’s guest, Joshua Thomas, VP of External Communications at Flock Safety, talks with us about how machine learning can reduce human biases and provide ethical, actionable evidence to police in crimes with cars involved. A fascinating and timely conversation! Join us as we discuss: - Delivering both felt safety and actual safety - How Flock started with a bunch of break-ins - The ins and outs of ethical machine learning - Mitigating bias and serving justice with vehicle data - 4 principles for building products for social justice Check out these resources we mentioned during the podcast: - Unwarranted by Barry Friedman - New York University’s Policing Project Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website. Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.
Feb 1, 2022
31 min
14. RevOps Isn’t a Discipline. It’s Interdisciplinary.
Revenue Operations is fundamentally interdisciplinary. Without that essential notion about combining disciplines, most people don’t even know what RevOps is. In this episode, we speak to someone who has literally written the book on RevOps: Stephen Diorio, Executive Director at The Revenue Enablement Institute. Join us as we discuss: - How RevOps is a system like a computer - Pros and cons of creating a super big operations function - The strength of RevOps is an interdisciplinary strength - Digital, data, technology, and RevOps - Stephen’s book (forthcoming April 2022): Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website.
Jan 17, 2022
33 min
13. The Preeminent Cross-Disciplinary Topic In Academia Is… Sales?
Sales is not an easy topic for academia to teach, in part because it’s so cross-disciplinary. You have to know about marketing, persuasion, technology, and strategy — to start with. Not to mention this: Does the sales org even know what the heck it’s doing? In this episode, we chat with Frank Cespedes, Senior Lecturer at Harvard Business School (and former instructor of our CEO, Manny Medina), about why sales poses such a hurdle for academia and how those challenges have shifted in the past decade. Join us as we discuss: - Balancing sales knowledge with strategic knowledge in the classroom - Why giving data to finance people makes them annoying - The necessity of understanding managerial finance - Mistakes that new CROs usually make - Debunking digital transformation in a supposedly digital-leads-physical world Check out these resources we mentioned during the podcast: - Frank’s latest book is Sales Management That Works - Influence by Robert B. Cialdini Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.
Jan 3, 2022
33 min
12. RevOps Leader = Your First Hire as CRO
Step one is to figure out your objectives. Step two is to hire a revenue leader who can coach you through how to get there.  In this episode, we interview Pete Crosby, Founder at Pete Crosby Revenue, about coaching first-time revenue leaders.  Join us as we discuss:  - Why it’s imperative to hire a great RevOps leader - The RevOps-DevOps partnership - Advice for someone just getting started in the RevOps role - Predictability and forecasting: yes, it’s hard, but not that hard - Pete’s predictions for the next two years of buying and selling  Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website.  Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.
Dec 6, 2021
52 min
11. Raising Money as a Female Founder Is a Beast: Lessons from a Rock N’ Roll DJ Turned CEO
Artificial intelligence may help scale your writing content, but this isn’t the death of human writers. You still need the heart of a writer to make content pop. Using AI to learn and write brand voice, our guest’s model can be applied to a myriad of opportunities, such as social media, ads, texts, emails, or billboard signs. Kate Bradley Chernis, CEO at Lately, discusses her background, AI strategy, and how to get the highest engagement out of your writing content. Join us as we discuss: - From rock n’ roll DJ to AI - What Lately AI does - Critical thinking vs scaling content - Raising money as a woman Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.
Nov 22, 2021
36 min
10. RevOps: Spanning Boundaries w/ Credibility
And the key attributes of modern RevOps leaders are… They’ve got to be boundary spanning. They’ve also got to bring that collaborative mindset to the entire organization. In this episode, we interview Anthony McPartlin, Principal Analyst at Forrester, about pushing the collaborative process around research creation out to the go-to-market function as a whole. Join us as we discuss: - Extending collaborative research to a collaborative mindset - The role of RevOps in accountability, transparency, and trust - Traits of a modern RevOps leader - Forrester’s newest tech report - Anthony’s predictions for 2022 Check out this resource we mentioned: - Anthony's New Forrester Report  Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website. Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.
Nov 8, 2021
32 min
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